In an effort to clean the Kenyan airwaves and social media space, The Kenya Film Classification Board (KFCB) has launched a new campaign that will see creators of clean content walk away with one million Kenyan shillings.
KFCB boss Ezekiel Mutua launched the initiative dubbed
“M4M” that will see creators who hit a million followers on YouTube bag an easy million. The content however, should be rated G.
“The Board has announced a One Million for One Million Campaign dubbed “M4M” which will seek to award @YTCreators who reach the 1M subscribers on their channels by posting positive messages with Ksh. 1M to establish online business & create employment through clean entertainment.” said the body on Twitter.
Mutua has been working tirelessly lately on making sure only society-friendly material from creators is circulating. In just a matter of weeks, he has banned several songs with “Pigwa Shoka” being the most recent.
On Wednesday, YouTube, KFCB and DP William Ruto honored comedian Henry Desagu for hitting 100k followers on YouTube, but most importantly, doing it through clean content.
“@HenryDeSagu‘s achievement comes at a time when @InfoKfcb is inundated by numerous complaints from the public about unpalatable content uploaded online across various platforms. DeSagu is a positive example to our youth that content does not have to be dirty in order to sell,” said KFCB.
A million subscribers on any social media channel is not impossible but on YouTube, it looks that way. Several Kenyan celebs such as Eric Omondi, Akothee, Jalang’o have already surpassed the mark on Instagram but no creator has gone past the 800k mark on YouTube other than comedian Churchill.
One thing Mutua is however sure of is that “M4M” will help kill cheap publicity from artists and improve social media in general.
“This is a counter offensive to the ongoing craze of dirty content being shared online by young people who are basically seeking cheap publicity. Now we have offered an alternative for them to focus their energies on edifying ideas and to use technology to promote love and positive social values,” said Mutua.