Kenya’s fast growing middle class, rapid urbanization, an expanding modern food retail and food service sectors continues to attract foreign brands in the country.
California Wines becomes the latest brand to set up a shop in Nairobi.
The brand has partnered with well-known wineries and family-owned winemakers in the State of California, Washington, and Oregon, to exclusively import, distribute, and sell their wines in the East and Central African region, with a focus on Kenya – the native home of Rose Musyoka, the founder of California Wines by Rose.
The brand first announced that it will be joining the Kenyan market in 2012 after the U.S. Ambassador Scott Gration and his wife Judy were very excited to have California wines served at the Ambassador’s residence in Kenya for the first time in history.